Feature your app in a YouTube video to get your audience interested in using it. This should be a key part of your app promotion strategy. Provide a link in the description to the Google Play Store or the Apple App Store that provides users with an easy way to discover and download the app.
Use YouTube to launch a competition and encourage viewers to share your video on social media. Competitions are a fantastic way of getting engagement from your audience.
Make the prize an attractive one and even more people will enter. Once the competition is over, you could create a new YouTube video to announce the winner. If your business has been around for quite some time, giving business advice can be a very good YouTube video idea.
Share with your audience the secrets to your success and give them tips as to how they can replicate the methods that worked for you. Videos like these may help to attract the type of business-oriented viewers that you are hoping to engage with. A good way to get even more out of your advice videos is to create a lead magnet like an e-book on how to increase sales or a white paper on digital transformation.
If your subscribers want to find out more, they can download more content through a link in the description. Find out who your most dedicated audience is by asking them to sign up with their email to get your valuable piece of content sent directly to their inbox. Showing your audience how your product works can be a good way of marketing it too. Make sure to show its best bits and display exactly how they work. Invite questions from your viewers and create a playlist with the rest of your tutorials.
Playlists are favored by YouTube, so be sure to make as many of them as possible. If the product that you released is quite complex, you could produce a series of tutorial videos that focus on specific areas of the product. One of the more light-hearted business-related YouTube video ideas is to give your subscribers a behind-the-scenes look at the company. Introducing your team gives you the chance to showcase your work culture, share your sense of humor, and boost brand awareness.
Highlight and contour! This is a topic for your YouTube channel that is similar to makeup tutorials. You could choose to do both or focus the theme of your channel on either one.
Give your viewers tips on how to copy both easy and complex hairdos. Check out some of the most popular hair tutorial videos on YouTube and figure out ways you could improve on them or do them in your own way.
Before you get ready for a special event, set up your camera and show your subscribers what you do. This can range from doing your makeup to adding accessories to your outfit.
Get ready with me videos are popular with fashion and beauty fans earning its own acronym GRWM. Subscribers who love your look are going to love this behind-the-scenes peek at how you do your makeup and choose your outfit.
Show how you get ready for a night out or a date or just for work. Some YouTubers also use this opportunity to just get ready while they talk about other topics that are close to their hearts. Do you have an uncanny knack for knowing what goes with what?
If you do, share your enviable sixth sense with YouTube viewers. Look at different categories of outfits in different videos or specialize in one particular style. For example, you could look at giving tips for summer dresses, going out clothes, or winter wear. Show off your favorite clothes and tell everyone why you like them so much. Also, make sure to give your subscribers the heads up as to where they can buy such stylish threads. Keep an eye on the latest fashion and beauty trends and then discuss them in your YouTube videos.
If you can provide a trustworthy source for fashion and beauty news, viewers will be more willing to subscribe to your channel. The most popular YouTubers are often unafraid of disagreeing with the status quo. Use them as an opportunity to get new viewers. While you might cringe at some of your previous looks, reaction videos can be hilarious YouTube video ideas and can potentially attract lots of views. To put yourself fully in the firing line, get some of your friends and family to give their take on your old makeup.
One of the easiest beauty-themed YouTube topics is to give your subscribers a sneak peek at your makeup and talk about each product in detail. Discuss why you use each product and how you apply it.
Give information about how much each item costs and how often you use it. You could turn this YouTube video idea into a playlist of multiple videos and focus on individual products in each video. Take on a popular makeup challenge and feature it on your YouTube channel. Feel free to come up with your own makeup challenge, no matter how unusual the challenge may be. Some bizarre makeup challenges exist on YouTube, such as the face full of food makeup challenge or the face full of rhinestones challenge.
Everyone has their own makeup horror story, but you can be sure that not everyone has shared them! Combining educational content with humor is often a popular mix on YouTube and your viewers are bound to appreciate your unique take on makeup mishaps. A good skincare routine is not something that everyone has mastered, so if you can provide some killer tips on how to improve your skin, your viewers will thank you. Similar to a reveal of the makeup products that you use, a skincare routine video can show each product with an accompanying review.
You should then use these skincare products in a live demo for your YouTube audience and give expert tips on how to apply them. Makeup haul videos are incredibly popular on YouTube. They involve YouTubers making large purchases of makeup and showing it off to their fans.
While the idea of looking at all the great stuff someone else has bought may not sound appealing, YouTube viewers tune in to these videos in their droves. However, in this video, you will be reviewing products you have only just discovered. Dive into your makeup bag and show off the products that you can always rely on to get you looking your best.
These could be anything from foundation and concealers to brushes and mirrors. The choice is yours! Gameplay streaming is easily one of the most popular content ideas for YouTube around. New YouTube gaming channels pop up every day and this makes for a highly competitive space.
Give your commentary a humorous twist and provide your unique take on the unfolding action. Such is the popularity of gameplay streaming, it even has its own dedicated platform, Twitch. Popular Gaming YouTubers are the real deal, trust us!
No matter how much time and money is put into games, glitches are often impossible to avoid. Sometimes they can be annoying for players, but other times they can be hilarious or even helpful. Game developers will typically fix these glitches with patches, but while they last, your fellow YouTube users will want to share their experiences with them.
Many people would say yes, but if the answer is no, then you should be creating walkthrough videos! Create playlists for different games and populate these playlists with walkthroughs for varying sections of each game. For example, you could split your videos into walkthroughs for individual levels or different game modes. Think about a unique and creative way to show off your favorite games and add to your gameplay visuals with gaming YouTube video templates.
Character customization is all the rage these days, with game developers realizing the huge appetite for personalizing hairstyles, attires, weapons, and equipment. While customization options have always been around, they have never been monetized to such a degree.
Get in on the act by sharing your thoughts on different looks in some of your favorite games. Show YouTube viewers how authoritatively you can speak about games by deciding on your games of the year in different genres. If you have a passion for all types of games, no matter what genre they are, you may find it surprisingly easy to create a YouTube video like this.
Delve into the world of obscure games and share some of your discoveries with your YouTube subscribers. Sometimes a great game will slip under the radar and be confined to history. But if you manage to dig out an unheralded title that is a superb play, you can get plenty of kudos for it. Take a look at games that were released in other countries or games that were released in the shadow of more popular titles to get some inspiration.
But you can make up for what you lack in reach and information by adding some of your personality to your gaming news videos. You have zero obligation to be impartial and can trash talk all you like. Old is gold when it comes to games. Spark feelings of nostalgia by creating gameplay videos or reviews of old titles. You could discuss what made certain retro games so good and make comparisons to modern versions.
If you can get access to old consoles and arcade games, try them out and film your experience. Some YouTube video ideas could be to share some little-known history about classic games or give some background into how it was coded. Encourage your subscribers to submit questions after one of your previous videos and then create a dedicated video where you read out those questions and answer them.
Modifications made to games by fans can completely change the dynamic of the game and often results in entertaining or unexpected scenarios. While you might not have the skills to create your own game mods, you could trawl through YouTube and turn your favorites into a highlight reel. Usually, it is simply the unique aesthetic they create that attracts interest. Create a YouTube video to share your thoughts. You can talk about how the new game will be different from previous titles in the series and take a look at the new features it will introduce.
After you verify your YouTube account, you will be able to upload videos that are longer than 15 minutes. That means you can start uploading your short films to YouTube. Once you have gotten used to making short films, you can begin using professional equipment and taking on more ambitious projects.
Essentially, web series are the YouTube equivalent of TV shows or anything episodic you find on streaming services. Some of the best content for YouTube are cleverly executed ideas for a web series. This is where amateur filmmakers thrive and can put their creativity to the test. Find celebrities, politicians, movies, or songs that people are familiar with and do a parody of them. Or combine any of the two like the Hindi sisters of The Hillywood Show , who became YouTube sensations with their parodies of movies and TV shows mixed with choreographies to songs from their favorite artists.
If your subject matter is well-known, it will strike a chord with your audience. Plan the scenario that you want to act out and get your friends on board to help you out. Try to keep your parody short and to the point. If your video runs too long, viewers that are unfamiliar with your channel may be put off watching. Making people laugh is a surefire way to boost your subscribers. Comedy is subjective, so what makes one person roll around the floor in stitches, might fail to even raise a smile for others.
Play to your strengths and create a sketch that you feel confident performing. Be yourself and let your sense of humor shine through to create your unique content for YouTube. You never know, there might be plenty of kindred spirits out there who will love your approach.
Did a scene in the latest episode of your favorite TV show come as a surprise? If so, why not give an in-depth analysis of what happened and discuss what it means for the overall series.
You could do the same for a recently released movie or a revered classic. Sometimes people miss things on first viewing and you can be the one that fills in the gaps for them. Make a list of your favorite movie or TV characters and share that list with your YouTube subscribers.
Comedy videos incorporate comedic elements to provide humorous entertainment to viewers and include the following formats:. Comedy videos are among some of the most popular YouTube videos, often creating a viral response and generating millions of views. Skit videos are small plays or performances performed by a YouTuber. While skits are short comedy pieces, YouTubers sometimes use them to educate or inform their audience about important topics.
Like their television predecessors, prank videos on YouTube capture practical jokes and social experiments played by social media influencers on friends, family members, and unsuspecting members of the public.
While many of these videos are comedic in nature, prank-style videos have a distinct setup and aftermath. Parody videos are created by YouTubers to mock, make fun of, or mash up existing video content. Intended to spoof the original content, parodies aim to imitate it in a playful or satirical way by making the creator, the subject, or the style the center of ridicule.
Challenge videos have the potential to go viral easily, as YouTubers effectively spread new calls for followers to engage in a contest. Based on the thrill of competition, challenges can be created to raise awareness about certain causes, or simply for the sake of funny entertainment.
Examples include charity challenges, like the Ice Bucket Challenge , and silly challenges, like the Cinnamon challenge. Other types of challenge videos formats include memes. Made ubiquitous by internet culture, memes are funny, socially-relatable, and often demographic-specific pieces of content shared across social channels. As an idea, catchphrase, quote, or activity that is copied and adapted throughout the YouTube community, memes videos are popular and shared quickly among viewers.
YouTubers take turns producing their version of a specific meme. Driven by strong emotions, these types of videos build suspense and excitement among viewers who want to react vicariously through the YouTuber. Reactions can be in response to viewing TV series episodes, film trailers, commercials, games, news events, magic, and other YouTube content. In Question and Answer videos, YouTubers answer questions from their viewers.
The line of questioning is usually predetermined by the YouTuber, who solicits inquiries from fans in the video comments section and puts together a list of the most popular queries. YouTubers have become stars in their own right, partly because they seem more relatable than traditional celebrities. An interview video is a conversation between two parties where questions and answers are exchanged. Functioning as a one-on-one dialogue, the YouTube interviewer aims to discuss topics with the interviewee that are of interest to their audience.
These topics may range from pop culture to politics to career to conspiracies. Not unlike a documentary, YouTube docuseries videos have grown more popular among YouTubers interested in creating a series of thematic videos. Docuseries comprise several parts that YouTubers release in segments to build anticipation and nurture a more loyal following.
In terms of quality, producing a docuseries requires a deeper understanding of the craft of filmmaking than uploading a quick-hit YouTube video. So think about what channels you are on? Facebook, Linkedin, Instagram, TikTok? There are many to choose from and lots of great ideas for social media videos.
And if you have a podcast , it can function very smoothly with your YouTube channel. When you put a face to a brand, your audience can more easily connect with you as an individual.
This is especially important for vloggers; fitness, life, or business coaches; and solopreneurs. Additionally, if you are this type of YouTuber, use a photo of yourself on your channel not your logo. See the example below from marketing guru Adam Erhart. They may seem like a small thing well, they are , but thumbnails can have a big impact. YouTube advertises other videos via thumbnails in its sidebar, so you want yours to stand out among the pack. The same goes for YouTube search.
To get your CTR where it needs to be, try using tactics such as highlighted areas, arrows, large text, and unexpected or eye-catching l images. See the examples below from Neil Patel. We know that YouTube rewards channels that keep viewers on their pages longer.
You can even create a template with a particular font and style to make it more consistent and on-brand. This is made especially easy with the help of image creation tools such as Canva. To squeeze more out of your older content, make a point to cross-promote your videos when it makes sense. For example, you can drop links in the description of a video and encourage viewers to check them out as a sort of call-to-action.
Host a YouTube contest or giveaway to encourage people to subscribe to your channel and engage. To keep your contests simple, have people like your video, leave a comment and subscribe to your channel to enter.
Follow some of our best practices for running any social media contest :. Be careful with hosting frequent YouTube contests, though. After doing one contest, wait a while and look at your subscriber drop-off rate and engagement numbers. A smart way to promote your YouTube channel is by creating a specific video series that covers a recurring theme or topic. Series are a win-win for creators and viewers alike.
For your audience, they have something to look forward to and likewise a reason to keep returning to your channel. Case in point, video content is proven to improve conversion rates and lower bounce rate on-site.
If you want visitors to stick around a product page or blog post longer, embed a video like we did below. Remember: any opportunity you have to funnel your on site or social! The more videos you create, the more difficult it becomes for people to navigate through your channel. Sometimes simply asking for engagement is the best way to get your videos noticed, especially when you consider the immediacy and connection that video content can create.
In fact, asking visitors a question to answer in the comments suggestion or to check out another video are perfect ways to keep the engagement rolling. You can likewise link to other videos or drop an external link to your site to serve as a sort of CTA. With apps like Facebook, Periscope and Instagram making it easier than ever to stream live video, more and more brands are getting on board. YouTube has been offering live videos for years but has only recently started picking up steam.
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